Research · 03/12
Market & Competitor Analysis
Objective
Conduct a comprehensive competitor analysis for Pedasaurus by evaluating competing brands in the spicy snack industry, identifying competitors' strengths, weaknesses, pricing strategies, distribution channels, and digital presence to support effective marketing strategies and strengthen competitive positioning.
Scope of work
- 01Identified key competitors: Maicih, Makaroni Ngehe, and Karuhun.
- 02Analyzed each competitor's flagship products, competitive advantages, and market positioning.
- 03Compared pricing strategies to determine competitive pricing opportunities.
- 04Evaluated distribution channels across marketplaces, retail stores, and online platforms.
- 05Assessed competitors' social media presence and digital marketing activities.
- 06Summarized insights to identify market opportunities and develop strategic recommendations for Pedasaurus.
The work
- PedasaurusRp10.000–25.000
- MaicihRp15.000–35.000
- Makaroni NgeheRp12.000–30.000
- KaruhunRp15.000–30.000
| Brand | Flagship | Strengths | Weaknesses | Price | Distribution | Social |
|---|---|---|---|---|---|---|
| Pedasaurus |
|
|
| Rp10.000–25.000 |
|
|
| Maicih |
|
|
| Rp15.000–35.000 |
|
|
| Makaroni Ngehe |
|
|
| Rp12.000–30.000 |
|
|
| Karuhun |
|
|
| Rp15.000–30.000 |
|
|
Source slide
Result
The analysis highlighted Pedasaurus' opportunity to differentiate through unique branding, creative content marketing, and a stronger digital presence on TikTok and Instagram. It also served as a strategic reference for pricing, distribution, and promotional planning to improve brand awareness and competitiveness.