CTR
9.7%
Target > 3% for ads
(80 ÷ 821) × 100 = 9.7%
- Target
- >3% good for ads; 1–2% sufficient; <1% copy/visual needs improvement
- Achieved
- (80 ÷ 821) × 100% = 9.7%
- Read
- KPI target exceeded, so content works well for ads
A—01 / Awareness · Proof 01
DikiWahyudi
Digital Marketer · aspiring Social Media Specialist
Creative content, planned like a campaign and measured like one.
CTR9.7%
CPCRp 222
Reach / Impressions811 / 821
"makaroni" search index86
250bottles sold via Instagram
30 dayscontent calendar
12projects for Pedasaurus
GPA3.83 / 4.00
I—02 / Interest
How I work
I am an aspiring Digital Marketing professional with a strong interest in content marketing, social media strategy, and brand development. I enjoy creating engaging digital content, analyzing campaign performance, and developing marketing strategies based on consumer insights.
Through academic learning and practical training, I have gained experience in content planning, copywriting, social media management, Meta Ads, Canva design, and digital analytics. I am passionate about combining creativity with data-driven decision making to help brands grow in the digital landscape.
I am a fast learner, collaborative team player, and always eager to explore new marketing trends and technologies. My goal is to continuously improve my skills while contributing value to innovative marketing teams.
I—02 / Interest
The media mix
Skills and tools, grouped like a media plan.
Professional skills
- Digital Marketing Strategy
- Social Media Management
- Content Planning
- Copywriting
- Market Research
- Communication Skills
Digital Advertising
- Meta Ads (Facebook & Instagram Ads)
- TikTok Ads
- Google Ads
Analytics
- Google Trends
- Google Shopping
Design & Editing
- Canva
- CapCut
Microsoft Office
- Word
- Excel
- PowerPoint
- Teams
Google Workspace
- Google Docs
- Google Sheets
I—02 / Interest
Track record
2026Education: Jun – Jul 2026
Education
Digital Marketing
Pusat Pelatihan Daerah Jakarta Pusat (Batch 3 2026)
Vocational training
2026Education: Jul 2021 – Jan 2026
Education
Bachelor of Education
Universitas Negeri Jakarta
3.83 / 4.00
GPA 2024Experience: Jul – Dec 2024
Experience
Teacher
SMAN 1 Jakarta
- Designed educational presentation slides and infographics using Canva.
- Produced learning videos and digital materials to improve student engagement.
- Created visual content that simplified complex topics for students.
2018Experience: Jan – Dec 2018
Experience
Social Media Marketing & Sales Experience
Tiens Group
- Promoted Tiens products through Instagram to reach potential customers.
- Successfully sold 250 bottles of Zinc products (30 capsules each) through Instagram marketing.
- Developed early experience in social media marketing, customer engagement, and online sales.
- Created and shared product-related content to attract customer interest.
250
bottlesZinc, 30 capsules each, sold through Instagram marketing
C—03 / The Pedasaurus file
The Pedasaurus campaign
Projects done at Pusat Pelatihan Kerja Jakarta Pusat
Pedasaurus, a dinosaur-themed spicy snack brand: Cemilan Pedas Level Dino
. Basreng, Makaroni, Mie Lidi. Role: Digital Marketing Project Lead.
Logo philosophy
- 01
Dinosaur: strength, dominance
- 02
Chili: spicy identity, energy
- 03
Dominant red: urgency, appetite
Font: Open Sauce
Client swatches
Red
attention, desire to buy
Green
fresh ingredients
Black
premium, elegantas specified: black
White
cleanliness, safety, transparency
Responsibilities
- Conducting market research using Google Trends.
- Developing BMC, STP, and Buyer Persona.
- Creating content strategy and content planning.
- Designing social media content using Canva.
- Managing Instagram, Facebook, TikTok, and WhatsApp Business.
- Developing a website and landing page.
- Analyzing content performance using Meta Business Suite.
Tools
- Canva
- Meta Business Suite
- Google Trends
- Google Sites
- WhatsApp Business
- TikTok
C—03 / The Pedasaurus file
The funnel behind the calendar
Each stage of the funnel has its own formats, hooks and calls to action.
English gloss: translation
Skip funnel animation- AAwareness
Awareness
12 days of 30
Formats
Feed Gambar · Reel · Story Polling · Meme Kuliner · Story Quiz · Feed Interaktif · Story Poll · Meme · Story
Example hooks
Day 1Feed Gambar
"Tim pedas level berapa?"
Team spicy: which level are you?
Day 2Reel
Close-up basreng renyah
Close-up of crunchy basreng
Calls to action
Komentar · Like · Vote · Share · Tag teman · Jawab · Tanya
- IInterest
Interest
5 days of 30
Formats
Feed Edukasi · Reel · Feed
Example hooks
Day 8Reel
Level pedas 1-5
Spice level 1-5
Day 12Feed
Fakta unik basreng
Unique basreng facts
Calls to action
Simpan · Pilih level · Follow · Save
- CConsideration
Consideration
6 days of 30
Formats
Feed Produk · Carousel · Testimoni · Feed
Example hooks
Day 6Feed Produk
Basreng Daun Jeruk
Citrus-leaf basreng
Day 9Carousel
Keunggulan Pedasaurus
Pedasaurus advantages
Calls to action
Tanya harga · Swipe · Baca review · Simpan · Tanya · Baca
- AcAction
Action
5 days of 30
Formats
Promo · Promo Video · Feed Promo · Reel Promo · Feed Promo Besar
Example hooks
Day 10Promo
Basreng 15K
Basreng 15K
Day 15Promo Video
Stok terbatas
Limited stock
Calls to action
WA · Order
- RRetention
Retention
2 days of 30
Formats
Testimoni Pelanggan · Feed
Example hooks
Day 21Testimoni PelangganPlanned hook
Review pelanggan
Customer reviews
Day 29Feed
Terima kasih pelanggan
Thank you, customers
Calls to action
Follow · Mention
C—03 / The Pedasaurus file
The campaign file
Projects grouped by what they were for.
Chapters
Research
- 02/12Google TrendsIdentify market trends, customer search behavior, and keyword opportunities using Google Trends to support content strategy and improve search visibility for Pedasaurus.Key output: makaroni 86 · basreng 53 · mie lidi 9 (avg. 12-mo index)
- 03/12Market & Competitor AnalysisConduct a comprehensive competitor analysis for Pedasaurus by evaluating competing brands in the spicy snack industry, identifying competitors' strengths, weaknesses, pricing strategies, distribution channels, and digital presence to support effective marketing strategies and strengthen competitive positioning.Key output: 4 brands · price map Rp10K–35K
- 04/12SWOT AnalysisEvaluate Pedasaurus' internal strengths and weaknesses alongside external opportunities and threats to develop an effective digital marketing strategy and improve business competitiveness.Key output: 8 strengths · 7 weaknesses · 6 opportunities · 7 threats
Strategy
- 01/12Pedasaurus: Social Media Marketing ProjectAll 12 projects below were done for Pedasaurus, a dinosaur-themed spicy snack brand ("Cemilan Pedas Level Dino"; products include Basreng, Makaroni, Mie Lidi).Key output: Brand system: logo, 4 colours, tone
- 05/12Business Model CanvasDesign a Business Model Canvas that supports the digital marketing strategy of Pedasaurus, focusing on customer acquisition, brand positioning, marketing channels, and business growth opportunities.Key output: 9-block Business Model Canvas
- 06/12Segmentation, Targeting & Positioning (STP)Design a data-driven STP strategy that enables Pedasaurus to reach the right audience, strengthen its competitive advantage, and establish a distinctive brand identity in the spicy snack market.Key output: ≈ 8.5M realistic target market
Build
- 07/12Social Media Setup & Brand DevelopmentEstablish Pedasaurus' digital presence by creating and optimizing social media business accounts across multiple platforms to increase brand visibility, support customer communication, and build a strong foundation for digital marketing activities.Key output: 4 platforms set up
- 08/12Digital Business PresenceBuild Pedasaurus' digital business presence by developing essential online platforms, including a Google Business Profile, website, and landing page, to strengthen brand credibility, improve online visibility, and support customer acquisition through digital channels.Key output: Google Business Profile · website · landing page
Content
- 09/12Social Media Content CalendarDevelop a structured 30-day social media content calendar for Pedasaurus that aligns with the marketing funnel, increases brand awareness, encourages audience engagement, and supports customer conversion through consistent and strategic content planning across digital platforms.Key output: 30 days · 5 funnel stages
- 10/12Social Media Content CreationCreate engaging social media content to increase brand awareness, educate the target audience, and encourage purchase decisions through different stages of the marketing funnel.Key output: 4 funnel content types
- 11/12Content Marketing & Social Media Campaign (Pedasaurus)Develop a social media content strategy to increase brand awareness, engage the target audience, and encourage purchase decisions by creating content for different stages of the marketing funnel.Key output: 4 posts published
Ac—04 / Results
Proof of performance
CPC
Rp 222
Low CPC = efficient
- Target
- Low CPC = efficient; high CPC = needs targeting/ad optimization
- Achieved
- Rp 222
- Read
- Low CPC, so promoted content is very efficient
Reach & Impressions
811Reach
821Impressions
Impressions > reach = repeated views, good for awareness
- Target
- Impressions > reach means content was seen repeatedly (good for awareness); impressions < reach is suboptimal
- Achieved
- Reach 811, Impressions 821
- Read
- Reach < Impression, so distribution is optimal for awareness content
Engagement Rate (ER) by followers
90%
18 of ~20 followers engaged (new account, small base)
18 ÷ 20 × 100 = 90%
- Target
- >5% very good; 3–5% sufficient; <3% needs content/CTA optimization
- Achieved
- ER = engagement ÷ followers × 100% = 18/20 = 0.9 × 100% = 90%
- Read
- Of ~20 followers, 90% interacted with the shared content
Top posts by engagement rate
- Post A90%
- Post B20%
- Post C45%
Post A (highest ER) becomes the content-format reference
- Target
- Best content by chosen indicators
- Achieved
- Post A ER 90%, Post B ER 20%, Post C ER 45%
- Read
- Post A (highest ER) becomes the content-format reference
Meta Business Suite insights, Pedasaurus training project.
Full analysisAc—04 / Go live
Let's launch something
I am excited to start my career as a Social Media Specialist and contribute through creative content, data-driven strategies, and continuous learning. I look forward to the opportunity to work with your team.
WhatsApp
Hi Diki, I found your portfolio and would like to talk about a social media role.
Email
dikiwahyudi7239@gmail.com
Instagram
LinkedIn
Portfolio PDF