Research · 02/12
Google Trends
Objective
Identify market trends, customer search behavior, and keyword opportunities using Google Trends to support content strategy and improve search visibility for Pedasaurus.
Scope of work
- 01Conducted market research using Google Trends to identify popular search keywords related to spicy snacks.
- 02Compared search interest for Basreng, Makaroni, and Mie Lidi over the past 12 months.
- 03Analyzed regional search trends to identify potential target markets.
- 04Evaluated keyword popularity and search volume to support SEO and content planning.
The work
- makaroni86
- basreng53
- mie lidi9
Makaroni shows a stable search trend all year.
Top regions for makaroni
- 01DKI Jakarta
- 02Sulawesi Utara
- 03Banten
- 04Maluku
- 05DI Yogyakarta
Primary keywords
- makaroni pedas
- cemilan pedas
- snack pedas
Long-tail searches
- Rekomendasi makaroni pedas terenak di Jakarta
- Cemilan pedas untuk teman nongkrong
- Snack pedas yang lagi viral
Source slide
Result
"Makaroni" had the highest search interest compared to "Basreng" and "Mie Lidi", indicating stronger market demand. Several high-potential markets were identified: Jakarta, North Sulawesi, Banten, Maluku, and Yogyakarta. Relevant primary and long-tail keywords were selected to support SEO, content planning, and future digital marketing campaigns, creating a more data-driven content strategy.