Content · 09/12
Social Media Content Calendar
- AAwareness
- IInterest
- CConsideration
- AcAction
- RRetention
Objective
Develop a structured 30-day social media content calendar for Pedasaurus that aligns with the marketing funnel, increases brand awareness, encourages audience engagement, and supports customer conversion through consistent and strategic content planning across digital platforms.
Scope of work
- 01Designed a 30-day content calendar based on the customer marketing funnel (Awareness, Interest, Consideration, Action, and Retention).
- 02Planned various content formats, including Reels, Feed Posts, Carousels, Stories, Interactive Polls, Testimonials, and Promotional Campaigns.
- 03Developed engaging content hooks and compelling Call-to-Action (CTA) to maximize audience interaction.
- 04Selected the most suitable digital platforms, including Instagram, TikTok, Facebook, and Instagram Stories.
- 05Scheduled content distribution to maintain posting consistency and improve audience reach.
- 06Created a balanced content strategy combining educational, promotional, entertaining, and customer engagement content.
The work
- Day 1A Awareness
- Day 2A Awareness
- Day 3A Awareness
- Day 4I Interest
- Day 5A Awareness
- Day 6C Consideration
- Day 7A Awareness
- Day 8I Interest
- Day 9C Consideration
- Day 10Ac Action
- Day 11A Awareness
- Day 12I Interest
- Day 13A Awareness
- Day 14C ConsiderationPlanned hook
- Day 15Ac Action
- Day 16A Awareness
- Day 17I Interest
- Day 18C Consideration
- Day 19A Awareness
- Day 20Ac Action
- Day 21R RetentionPlanned hook
- Day 22A Awareness
- Day 23I Interest
- Day 24C Consideration
- Day 25A Awareness
- Day 26Ac Action
- Day 27C ConsiderationPlanned hook
- Day 28A Awareness
- Day 29R Retention
- Day 30Ac Action
Select a day to see its hook, platform and CTA.
Planned hook: a testimonial-format post that was planned, not a real review.
Formats
- Reels
- Feed Posts
- Carousels
- Stories
- Interactive Polls
- Testimonials
- Promotional Campaigns
Platforms
- TikTok
- Instagram Stories
| Day | Funnel | Content type | Hook | Platform | CTA |
|---|---|---|---|---|---|
| 1 | AAwareness | Feed Gambar | "Tim pedas level berapa?"Team spicy: which level are you? | IG, FB | Komentar |
| 2 | AAwareness | Reel | Close-up basreng renyahClose-up of crunchy basreng | IG, TikTok | Like |
| 3 | AAwareness | Story Polling | Basreng vs MakaroniBasreng vs Makaroni | IG Story | Vote |
| 4 | IInterest | Feed Edukasi | "Kenapa orang suka makanan pedas?"Why do people like spicy food? | IG, FB | Simpan |
| 5 | AAwareness | Reel | Suara kriuk ASMRASMR crunch sound | TikTok, IG | Share |
| 6 | CConsideration | Feed Produk | Basreng Daun JerukCitrus-leaf basreng | IG, FB | Tanya harga |
| 7 | AAwareness | Meme Kuliner | Pecinta pedas relate?Spicy-food lovers, can you relate? | IG, FB | Tag teman |
| 8 | IInterest | Reel | Level pedas 1-5Spice level 1-5 | TikTok, IG | Pilih level |
| 9 | CConsideration | Carousel | Keunggulan PedasaurusPedasaurus advantages | IG | Swipe |
| 10 | AcAction | Promo | Basreng 15KBasreng 15K | IG, FB | WA |
| 11 | AAwareness | Story Quiz | Tebak level pedasGuess the spice level | Story | Jawab |
| 12 | IInterest | Feed | Fakta unik basrengUnique basreng facts | IG, FB | Simpan |
| 13 | AAwareness | Reel | Slow motion taburan bumbuSlow motion of the seasoning sprinkle | TikTok | Like |
| 14 | CConsideration | Testimoni | "Nagih banget!"So addictive!Planned hook | IG, FB | Baca review |
| 15 | AcAction | Promo Video | Stok terbatasLimited stock | IG, TikTok | Order |
| 16 | AAwareness | Feed Interaktif | Cemilan wajib nonton?The must-have snack for watching? | IG, FB | Komentar |
| 17 | IInterest | Reel | Proses pengemasanPackaging process | TikTok | Follow |
| 18 | CConsideration | Carousel | Kenapa lebih renyah?Why is it crunchier? | IG | Simpan |
| 19 | AAwareness | Story Poll | Pedas atau gurih?Spicy or savory? | Story | Vote |
| 20 | AcAction | Feed Promo | Flash SaleFlash Sale | IG, FB | WA |
| 21 | RRetention | Testimoni Pelanggan | Review pelangganCustomer reviewsPlanned hook | IG, FB | Follow |
| 22 | AAwareness | Reel | Reaksi makan level 5Reactions to eating level 5 | TikTok | Share |
| 23 | IInterest | Feed | Aroma daun jerukCitrus-leaf aroma | IG | Save |
| 24 | CConsideration | Feed | Bahan premiumPremium ingredients | IG, FB | Tanya |
| 25 | AAwareness | Meme | Doyan pedas check!Love spicy? Check! | IG, FB | Tag teman |
| 26 | AcAction | Reel Promo | Promo akhir bulanEnd-of-month promo | IG, TikTok | Order |
| 27 | CConsideration | Testimoni | Rating 5 bintang5-star ratingPlanned hook | IG, FB | Baca |
| 28 | AAwareness | Story | Q&A ProdukProduct Q&A | Story | Tanya |
| 29 | RRetention | Feed | Terima kasih pelangganThank you, customers | IG, FB | Mention |
| 30 | AcAction | Feed Promo Besar | Promo terakhirLast promo | Semua | WA |
Source slide
Result
A comprehensive 30-day content calendar that provides a clear roadmap for Pedasaurus' social media marketing. It supports consistent brand communication, improves audience engagement, and guides customers through each funnel stage, from awareness to retention, and establishes a scalable framework for future campaigns and long-term brand growth.