Social Media Content Creation

Objective

Create engaging social media content to increase brand awareness, educate the target audience, and encourage purchase decisions through different stages of the marketing funnel.

Scope of work

• 01Planned content based on the marketing funnel: Awareness, Consideration, Conversion, and Video Conversion.
• 02Designed social media posts and promotional materials using Canva while maintaining a consistent brand identity.
• 03Created visual content for Instagram Feed and Instagram Reels.
• 04Applied branding elements, including colors, typography, and product visuals, to create a consistent look across all content.
• 05Published content according to the content plan and social media schedule.

The work

Result

Created and published a variety of social media content that supported every stage of the customer journey. The designs maintained a consistent brand identity and effectively communicated promotional messages while increasing audience engagement. Established a structured content library for future campaigns.