Pedasaurus: Social Media Marketing Project

Objective

All 12 projects below were done for Pedasaurus, a dinosaur-themed spicy snack brand ("Cemilan Pedas Level Dino"; products include Basreng, Makaroni, Mie Lidi). The portfolio owner acted as Digital Marketing Project Lead.

Scope of work

• 01Conducting market research using Google Trends.
• 02Developing BMC, STP, and Buyer Persona.
• 03Creating content strategy and content planning.
• 04Designing social media content using Canva.
• 05Managing Instagram, Facebook, TikTok, and WhatsApp Business.
• 06Developing a website and landing page.
• 07Analyzing content performance using Meta Business Suite.

The work

Client swatches

• Red

  Copy colour #FF3131

  attention, desire to buy

• Green

  Copy colour #82C322

  fresh ingredients

• Black

  Copy colour #000000

  premium, elegantas specified: black

• White

  Copy colour #FFFFFF

  cleanliness, safety, transparency

Logo philosophy

1. 01

   Dinosaur: strength, dominance

2. 02

   Chili: spicy identity, energy

3. 03

   Dominant red: urgency, appetite

Font: Open Sauce

Address

Jakarta Timur

Instagram

pedasaurus.id

TikTok

pedasaurus.id

Responsibilities

• Conducting market research using Google Trends.
• Developing BMC, STP, and Buyer Persona.
• Creating content strategy and content planning.
• Designing social media content using Canva.
• Managing Instagram, Facebook, TikTok, and WhatsApp Business.
• Developing a website and landing page.
• Analyzing content performance using Meta Business Suite.

Tools

• Canva
• Meta Business Suite
• Google Trends
• Google Sites
• WhatsApp Business
• Instagram
• Facebook
• TikTok

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