Content Marketing & Social Media Campaign (Pedasaurus)

Objective

Develop a social media content strategy to increase brand awareness, engage the target audience, and encourage purchase decisions by creating content for different stages of the marketing funnel.

Scope of work

• 01Planned a social media content strategy based on the marketing funnel (Awareness, Consideration, and Conversion).
• 02Created content ideas and copywriting for each stage of the customer journey.
• 03Designed promotional and educational content using Canva.
• 04Produced visual content for Instagram Feed and Reels.
• 05Scheduled and published content on social media platforms.

The work

Result

Created and published social media content that covered all stages of the marketing funnel (Awareness, Consideration, Conversion). The content maintained a consistent brand identity and delivered clear marketing messages to the target audience.